An Axe and A Good Story – Best Made Co.

Posted on December 22, 2009

Axes and New York City just don’t seem to mix. If you decided to chop down something in Central Park, I imagine that one of those police on a horse would slap a big juicy fine on you. Yet the Best Made Company located in New York City makes axes.

This is one of those rare companies who have found their story and know how to build their company around it. They do a much better job at telling their story then I do, so I suggest you make a visit to their about page to see how it’s done.

You gotta like a company that names their axes: compassion, fortitude, courage, and grace. You also gotta like a company with pithy statements like: “The notion of ‘mastering a tool’ is a bit of fallacy: master your desire, and then the perfect tool will present itself.” The Best Made Company knows how to stand out and inspire.

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