(Chiquita Code of Conduct)  Here’s the scenario:  you’re a kid and you’re given a banana.  What’s the first thing you do?   You take off the little Chiquita sticker and place it on your sister’s back or forehead or cheek.  It’s almost impossible to eat a banana without doing something with that blue sticker.  Then think of the banana itself.  It’s iconic.  I imagine that it also has some amazing qualities that we’re not even aware of.  I’m amazed that I can eat a fresh banana in Alaska.

So I have to say that I was a little disappointed when their code of conduct is called “Code of Conduct Working to Produce Trust.”  What a missed opportunity.  They could have called it: The Banana, Stay Fresh, The Blue Sticker, or something like that.  Who’s that actress who used to dance with the fruit basket on her head?  I forget, but they could have used her in the code.  OK, that’s probably going too far.   My experience is that calling your code – Code of Conduct is forgettable.   Find your story and then give your code something  a memorable name related to that story.

The rest of the code is pretty good.  No legalese.  Big bright pictures of fruits and vegetable – although the avocado looks like a fried egg.  The scenarios are good.  It’s helpful to have real life scenarios.  Overall it’s a very good code of conduct.

Ethisphere Article on Chiquita Code: Fresh Take on an Old Code