I took a class in college that forever changed the way I thought about learning.  It wasn’t the substance of the class that changed my viewpoint, it was the way the teacher allowed us to learn.  The point where I saw things differently was when he allowed me to draw pictures rather than write a report.  That probably sounds juvenile.  But it brought something out of me that I didn’t know I had.  I was able to draw different literary theories in visual form.  I loved it.  I understood difficult concepts as a result of this exercise.  He even shared it with the class and they better understood the concepts.

So when I see someone do something like the following presentation, I like to pass it along as a good example of how to share your message.

Hellmann’s – It’s Time for Real from CRUSH on Vimeo.

This type of thing is not easy to do.  In a comment the producer describes the process as follows:

The team at O&M and the folks at Unilever were so amazing on this with great ideas and feedback all the way through. We did previs in Maya, and designed in Illustrator and After Effects. CG was a mix of Maya and XSI, tracking and roto were a mix of Flame and a motion tracking package. Nothing proprietary, just hard work. We shot it together with Steve Gordon, a great director at our sister company Sons and Daughters.

Hard to do, but if you’re trying to get your message across it’s worth it.